Capturing your Audience Part 2

In a former blog I gave some tips on how to successfully capture your audience. However, the topic has more dynamic that cannot be covered in just one blog entry. I will now share more tips and insight on how to really capture that audience that every social media enthusiast hopes to obtain.

1. Breath Social Media Topics

It can be a daunting task to come up with topics to use for your social media medium. The first few posts or blogs are probably your passionate opinion and or experience with a certain event. After that the ideas begin to fizzle, and you become one sad social media user. However, if you live and breathe social media topics, you will become successful. Every conversation that you have, every encounter that you experience, can be used for a topic if you live your life as social media sharing machine. 

2. Remain Extremely Engaged

It is imperative for you to remain engaged in your social media journey. Neglecting your blog, or other form of social media outlet, could result in loss of interest from your audience. Fitting in the time to keep up with your digital obligation is a great way to avoid the heartbreak of having to start all over again.  

There are many creative ways that you can come up with to gain perspective on what interests your audience. This will in return not only capture new audience members, but will also keep the ones that you already have. If you remain engaged and vigilant in keeping up with your social media then you, too, will be the creator of today's greatest form of communication.  

Traditional Vs. Blog Writing

Is blogging writing and writing blogging? Are they both not the same thing at the end? Many writers become bloggers, and all bloggers are essentially writers, so what really is the difference? Well, for starters, there are key elements that make blogging a bit different that traditional writing. Traditional writing is the foundation of blogging. Writing paper after paper or maybe poem after poem gets you ready for the big wide world of blogging. Basically, traditional writing is great practice for blogging and will assist with grammatical and sentence structural aspects of being a good blogger. However, there are a few major aspects that distinguish blogging from traditional writing. These differences are:

1. Publication

Blogs are meant for to be published. They are meant to be shared with anyone that will read them. Traditional writing is not always meant for publication (even if your mom absolutely insists that your latest memoir is the best she has ever read). 

2. Interaction 

You have finally finished the 1000th essay on literary analysis and are anxiously awaiting your instructors feedback. However, this feedback is going to be one sided and not exactly interactive. Blogging on the other hand is meant to create interaction. You blog, people respond, you respond to people, etc. When you create a blog you are opening up your writing to the entire world and have to be ready to embrace that ongoing feedback that your writing may create.

Traditional writing is a great practice tool for up and coming, and even expert bloggers. However, blogging is way more interactive than traditional write and invites a lot of feedback and interaction. Either way, the more you write, the more you skill and determination you have to be a successful blogger. 

Capturing your Audience

Social media is the communication tool of today. We can utilize social media in many ways, including reaching a large number of people. However, wheeling in a big number of audience and keeping that audience engaged can sometimes become complicated and time consuming. There are several steps that one can take ensure using social media successfully by capturing your audience. I will share a few of these steps with you today.  

    1. Understand the Targeted Audience

 There is a lot of information out in the world of the internet. There are also a lot of people out in this world. Different people will search and read different topics that interest them in some way. As a social media user it is vital to understand what type of audience you will target. Knowing your audience will simplify capturing and keeping that audience as fans. 

       2. Keep it Simple and Sweet

  Sure, you may be the expert in the latest legality craze or in how to make cupcakes without GMO, gluten, sugar, flour, and any other ingredient that is required to actually bake cupcakes, but keeping your content simple, jargon free, and easy to share is often your best bet. Remember your audience wants to be enlightened, not be confused and frustrated. 

        3. Make it Interesting 

         With the wide variety of competition that is out there it is imperative that your social media content is interesting. People want to read and share things that pique their interest and is unique to the hundreds of other content that they read on a regular basis. 

These are just a few of tips that can assist you in capturing an audience. Social media can be very affective in a wide variety of ways. However, mastering the capture of your audience is the very first step in using social media successfully.